Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
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As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
re you aware of some of the digital marketing strategies for Singapore that you can adopt to boost business growth? Effective digital marketing is not just about having a company website or social media profiles, it’s about developing a systematic approach and formulating a strategy that leads to business growth. With the new forces that are changing the digital marketing landscape, emphasis is put more on personalization, creation of micro-content stories, visual and voice search alongside artificial intelligence.
According to the digital marketing trends in Singapore, many businesses are finding it difficult to keep up with the Industry standards and latest trends and opt to hire digital marketers in Singapore with the primary role of monitoring the Industry and coming up with effective marketing strategies for the business. With many businesses in Singapore embracing the power of digital marketing and its potential in spurring business growth, working with a dedicated team of digital marketers can have a huge impact on the business.
Here is a comprehensive overview of digital marketing strategies for Singapore businesses;
Social Media Marketing in Singapore
Social media has become such a powerful marketing tool. According to a report by Social Media Examiner’s, 90% of the marketers reported that social media has been an important tool for their business. 89% of the marketers also confirmed that social media initiatives have enabled them to generate enhanced business exposure and potential customers. Businesses in Singapore should consider engaging social media marketing agency in Singapore that understands social media marketing dynamics and how such can be applied for business growth.
Singapore is one country that has the highest level of smartphone penetration world over. Various research studies have reported that 7 out of 10 Singaporeans use their smartphones to socialize and also network with others on diverse social media platforms. Businesses in Singapore can benefit from these facts by engaging digital marketing services in Singapore that’s capable of putting in place robust social media marketing strategies to help with promoting their products and services.
Here is a list of benefits that can be realized through implementation of effective social media strategy;
- Improves search ranking and lead generation
- Nurtures and develops loyal customers
- Increases business exposure and traffic to company website.
- Increases sales of products or services
As much as many businesses in Singapore are adopting social media marketing; many fail to realize the benefits due to failure in engaging digital marketing agency in Singapore as they are well versed with the right social media initiatives that yield the desired results.
Search Engine Marketing in Singapore
The internet has hundreds of websites in your specific niche alone and the websites that get the highest number of traffic are those that ranks higher for specific keywords. How do you get your website to rank on top when potential customers search for keywords that are relevant to your business?
Engaging professional SEO agency in Singapore not only helps with increasing traffic to your website but also builds trust. If your website ranks higher consistently for specific target keywords then it creates an impression to potential customers that your company is reputable. The number of people that rely on search engines to look up for information continues to rise and in order to help them get the best experience possible, search engines are constantly improving their algorithms.
In Singapore, about 84% of the population use the internet actively and businesses are gradually embracing search engine marketing as a way of expanding their reach to more customers. Search engine marketing is one guaranteed way that businesses use to scale up business growth especially in competitive niches and by engaging professional SEO agency in Singapore, one can be assured of realizing returns on investment.
Search Engine marketing majorly focuses on the use of keywords, and the quality of the target keywords that are used is what helps in determining whether the marketing campaigns becomes a success. To realize success with Search Engine Marketing, businesses should get SEO in Singapore for effective implementation of effective digital marketing strategies that can yield the desired results.
Search engine marketing is a must for every company in Singapore that is serious about realizing business growth.
Pay-Per-Click Marketing (Google Adwords)
Pay-Per-Click is another digital marketing strategy that involves use of search engine advertising to bring traffic to the website. PPC is such a powerful digital marketing tool that require engagement of digital marketing agency in Singapore if it’s to be executed well.
There are a number of advantages that come with engaging in PPC marketing such as;
- Ability to reach target customers with the right ad
- High ROI as payment is only made when an interested person clicks on the ad.
- Availability of data that can be used to sharpen the marketing strategies for higher conversion rates.
- You don’t have to wait for the desired results.
PPC campaigns can exhaust your marketing budget quite fast so a level of expertise is required if effective campaigns are to be generated that leads to more sales conversions and not just clicks. By engaging SEO agency in Singapore you can be assured of not only getting traffic to your website but also gaining high quality prospects that in turn convert to customers.
Optimizing content for voice search
Talking is becoming a preferred way of engagement online. The increased use of voice search features such as Alexa, Google and Siri is creating such a paradigm shift in digital marketing. As you engage digital marketing services Singapore, it becomes easier for your products or services to be positioned in a way that allows for easy access through voice search.
Digital marketers understands what it takes to optimize your content for voice search and that makes it easy to get your business right before the target audience.
If you have never considered growing your business into a compelling brand then it’s high time you get started. Hire digital marketers in Singapore and draw from a wealth of expertise that can help with growing your business to greater heights.
Visit www.webricots-sg.com for diverse digital marketing packages that can help you grow your business and realize ROI.
The next evolution of content marketing is not more content; it’s better distribution.
nline is where most of the people spend time and in order to reach them you have to be there to generate brand awareness, generate leads and also make sales.
According to various research reports, 64% report that they have been influenced to make a purchase based on a video they watched online, 52% of most online sales can be traced back to Facebook and Instagram and this is because the Internet has become like the second home where many spend their time.
Having a dedicated SEO agency in Singapore to help with advertising can go a long way in enhancing a brand’s online presence and generating sales.
An Overview of Digital Advertising
Digital advertising is all about showcasing products and services to digital platforms where people spend most of the time. It leverages on the popularity of social media platforms such as Facebook, Instagram, YouTube and Google search. Effective digital marketing requires the engagement of a professional digital marketing agency in Singapore that is well versed with how the platforms work and the latest strategies to use.
Before you opt for digital advertising, here are some of the statistics that you should be aware of.
According to reports by Google, about 3.5 billion searches are made by users every day.
92% of the users tend to engage with businesses that appear on the first SERP.
The volume of Google searches have been increasing yearly by about 10%
34% of the searches are mostly for products
34% of the searches that are made with “near me” keyword leads to the users visiting the actual store.
Going by the shared statistics, it’s clear that engaging in digital advertising can in a great way impact business growth especially if you hire digital marketers in Singapore with understanding of expert strategies to implement.
Why digital advertising is important for your business
Ability to reach the target audience with the right message
Digital advertising is normally targeted and helps with reaching the right audience with a message that they are already searching for. A lot of work goes into targeting and designing the ad campaigns so as to reach the target audience and that’s why businesses should engage SEO agency in Singapore. Google search has raised the bar when it comes to digital advertising and whoever has in depth understanding on how the algorithms work stand a better chance of reaching the target audience with the right message that results in a higher response rate.
Effective digital advertising is not just about sharing ads on Facebook, Google, Instagram or other online platforms, it requires the use of internet based tools to carry out research, formulate the right strategy, execute, manage, track, analyze and improve on the ad campaigns. The task can be involving and that’s why working with an expert social media marketing agency in Singapore can be of great benefit.
What makes the targeted ads to be effective is that they can be personalized to maximize on the level of relevance for the target customer. The customer’s user experience gets integrated and that in turn guides them to the client’s website where the actual purchase takes place. Since the process is digital, every step of the potential customer’s journey can be tracked and improvements made that caters for their personalized needs. Such tasks can be complex and that’s why engaging digital marketing agency in Singapore is important.
This kind of digital advertising makes it possible for businesses to realize ROI that’s in no way possible with any other means of advertising.
It’s Diverse and Not One Thing
Advertising digitally is never a one size fits all kind of advertising. What works for the Singaporean market may not actually be ideal for other marketplaces. The aspect of diversity makes it easy for clients to settle for what’s ideal for your type of business. For example, if your target audience spends more time on YouTube then instead of focusing on advertising on other channels, you can focus more effort on YouTube.
Working with a professional social media marketing agency in Singapore will equip you with quality research on where your target audience spends most of the time, the keywords that they use for search and other relevant information on how to target them with your products or services. There are businesses that will find Facebook ads to be effective, others LinkedIn ads or Google AdWords.
Identifying the right strategy and the platforms to focus on will help with reducing advertising costs and is more likely to yield higher returns.
As much as advertising digitally is effective, how the whole process is designed is key as some people may just opt to ignore the ad if it keeps popping anyhow on their timelines. Before you start with advertising digitally, ensure that you work with digital marketing services in Singapore as they are more likely to deliver ad campaigns that the target audience find to be irresistible.
The more targeted the ads are, the higher your chances of realizing ROI and business growth. If engaging a professional SEO agency in Singapore will make that happen then it’s an investment that’s worth considering.
Digital advertising is quite affordable and regardless of the size of your business, you can easily scale up and down based on the conversion rate and the number of customers that you can effectively handle at any given time.
If you are working with a digital advertising company like www.webricots-sg.com then you can be assured of spending less time focusing on the ads and more on other business tasks that are equal importance. Based on the data that you are provided with by the digital advertising agency that you choose to work with, you can run the ads on different platforms for enhanced reach and conversion.
For all your digital advertising and marketing needs, engage expert digital marketing agency in Singapore. You can be guaranteed of realizing substantial ROI.
The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI.