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The Basics of Blogging Search Engine Optimization
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Simple Ways To Optimize Your Website For SEO
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Digital marketing services in 2022’s Singapore
A
re you looking for expert digital marketing services in Singapore that can effectively manage your marketing activities? If so then it’s important to understand that a digital marketing company is capable of handling all the aspects of inbound marketing such as web design, social media marketing, website optimization, search engine marketing, alongside outbound marketing. Managing all that can be overwhelming for a business owner and that’s why engaging digital marketing services in Singapore is important for any business seeking for growth.
Considering the nature of digital marketing where new marketing tools keep popping each day, it can be quite a challenge for business owners to stay up to date with the latest marketing trends, figure out how to best use the available tools, and also become a master in digital marketing. When you hire digital marketing agency in Singapore, you can leave the technical aspects of your marketing strategy for the experts to handle while you concentrate on the areas of the business that you not only enjoy but also do well.
Before you decide on engaging digital marketing agency in Singapore, there are a number of things that you should understand if you are to get the right fit. Begin by identifying your company’s marketing requirements, why should you be marketing online? Do you need a website designed? SEO services? Social media marketing and such like. If you are not able to clearly evaluate your marketing requirements then the SEO agency in Singapore that you engage should be able to help you carry out a detailed analysis of what needs to be done.
Reasons Why You Should Engage In Digital Marketing
There are a number of reasons why you should engage digital marketing services in Singapore such as;
- Ability to reach target audience
- Create communities through social media marketing
- Ability to adapt to change quickly
- Ability to track ROI
Some of the questions that you should ask so as to ensure that your digital marketing strategy is yielding the desired results include;
What are your Key Performance Indicators?
As you engage digital marketing agency in Singapore, you should also have in place the important metrics that can be tracked so as to evaluate how effective the process is. Here are some of the metrics that you can track for better insight;
Number of unique website visitors
As you engage digital marketing services in Singapore, you should expect an increase on the number of unique visitors to your website. A boost in website traffic could also translate to a boost in conversions. Apart from getting more likes and shares of your content, emphasis should be given to gaining more traffic that has the potential of becoming customers. If in case you are not sure of who the target market is then tracking unique visits can be a challenge.
Time spent on website
You should also be able to track the length of time that users spend on the website as that will help with revealing how valuable and engaging your website content is. When you engage SEO agency in Singapore, the experts will implement strategies that makes your website page to load fast and puts measures in place that influence the length of time that visitors spend on the website.
Traffic source
The source of traffic to your website is another key metric that should be analyzed if improvement is to be done. You should be aware of the sites that website visitors are coming from. Hiring social media marketing agency in Singapore will help you create a compelling online presence and each of the platforms can help with directing traffic to your website.
Bounce rate
These are website visitors that leaves your website immediately they get in. When you notice a higher bounce rate, you can engage digital marketing agency in Singapore to help you identify the reason why visitors leave that fast and also fix any problem that’s identified. High bounce rate can be an indicator that content on the website is either not valuable enough or relevant to the visitors.
Social Interactions
Digital marketing is never complete without engaging in social media marketing. If you have engaged social media marketing agency in Singapore for such services then you should have in place certain metrics to help measure how effective it is. You should consider having in place social interactions KPIs that can help with measuring the extent to which social media efforts is helping with generating conversions.
There are tools that can be used to track the visitor’s journey right from the social media platform that they visited the website from. Apart from seeing an increase in the number of likes and shares on social media, you will also be able to identify the number of buyers that you are getting from social media platforms.
Not sure whether you need digital marketing services in Singapore?
Consider the following statistics as per different research reports;
- 61% of all the web traffic begins from a search engine
- About 90% of all the internet searches happen on Google
- Google’s algorithm takes into consideration of over 200 ranking factors if each search is to serve the best results.
- Google has changed its algorithms over 600 times.
Next Questions
The next question to ask if you still have your doubts about engaging SEO agency in Singapore is do you have the best digital marketing strategies in place that can enable you maximize your returns based on the shared statistics?
If your answer is a no then you need to hire digital marketers in Singapore who are at the top of their game and embrace the best digital marketing practices that are capable of yielding the best value for your investment.
If you’re looking for a digital marketing agency that will analyze your business, discuss with you about your goals and formulate a clear digital marketing plan that’s capable of yielding the desired results then you should contact www.webricots-sg.com.
For sustained business success, you need a digital marketing agency in Singapore that will partner with you and not offer a one-size-fits-all solution. This will help you save time and money as you continue to see sustained business growth.
One of the best ways to sabotage your content is to not tie it to your goals.
Know why you’re creating contentEllen Gomes
As much as Facebook has redefined how we look at social media networks and also expanded the scope of social media marketing for businesses in Singapore, Instagram has equally enjoyed massive success since its launch in 2010 with its monthly active user base standing at 1 billion. Facebook and Instagram has exponentially grown and plays an integral part in influencing the lives of users and the purchase decisions that they make online.
To effectively engage in Instagram and Facebook marketing, it’s advisable that you engage social media marketing agency in Singapore as they can help with designing targeted ads that reach the audience at every step of their purchase journey. Through sharing of targeted ads on Instagram and Facebook, potential buyers can get to know your business and in turn follow up to the website where they can be nurtured until they become customers and promoters of your business.
Effective Instagram and Facebook marketing begins by identifying the type of individuals that you want to attract. Poor management of your social media platforms will definitely mean that you don’t get any business benefits. Engaging digital marketing agency in Singapore for Instagram and Facebook marketing will help in ensuring that you attract people who are more likely to engage with your content and purchase your products or services.
To launch an effective Instagram and Facebook marketing in Singapore, you should consider the following;
SET CLEAR GOALS
What do you want to accomplish through Instagram and Facebook marketing?
Before you get started with Instagram and Facebook marketing in Singapore, you should be clear about what you intend to accomplish. Have clarity about your target audience and develop posts with them in mind. Create Instagram and Facebook posts that appeal to your audience as you also give your audience a good user experience.
Your goal might be to increase profits, and just like with any other businesses; a clear approach is necessary if you are to achieve that. In order to maximize your earnings, there are some steps that you might choose to consider such as engaging social media marketing agency in Singapore that can help with fine tuning social media marketing strategies for increased business growth.
Remember that millions of businesses in Singapore have social media accounts with some of them using multiple social media platforms. There are those that have few engagements on followers and this is mainly because they lack insight on how to use the platforms to increase their followers and customers. Such struggling businesses can tremendously benefit by engaging social media marketing agency in Singapore.
If your goal is to improve your brand awareness online then you should clearly determine how you want your target audience to know you and also what will make them remember your band when they need your products or services. When you hire digital marketers in Singapore, you can be assured that your brand will get presented online in the best way possible that allows you to interact with the target audience.
Manage your paid social media approaches well
While Instagram and Facebook marketing in Singapore might be viewed as an easy and free means of engaging with potential customers; very few businesses get to realize success without using paid social media marketing to grow their business. Even as you engage social media marketing agency in Singapore; you still need to have a budget in place. You can use paid Instagram or Facebook ads to grow your following, improve on engagement, generates leads to your website and sales. You can also use Instagram and Facebook marketing to reengage with existing customers.
When you hire digital marketers in Singapore that understand your business and the goals that you intend to realize, they will be able to create content that your target audience loves and are willing to engage with. They will also get to research on the type of content that keeps your target audience engaged, how and where they engage. Such strategies will help with developing a content strategy that yields the desired level of engagement and leads.
Create long-term value for your target audience
If your business is still new then you will definitely be spending lots of time to generate new customers. However, once you have attracted substantial number of customers, you should have a clear strategy in place on how you intend to retain them. By engaging digital marketing services in Singapore, you will have strategies implemented that will enable your clients to be loyal to your brand. Making existing customers to keep buying from you again and again doesn’t happen automatically and that’s why engaging expert digital marketers helps.
The digital marketers in Singapore that you hire will be able to re target the existing customers including those who came closer to making a purchase. Facebook Ads manager has provisions that makes it possible to target such individuals even on Instagram. There are times that people will follow you and again disappear, they can also be re targeted using targeted ads.
According to a study that was conducted in Singapore, it was reported that those who are familiar with a brand are more likely to notice their ads and click on them. Such strategies when used by expert digital marketers in Singapore can to a great extent double your profits. The reason for engaging social media marketing agency in Singapore is so that they may initiate marketing strategies that help in converting social media engagement into actual revenue.
To realize maximum benefit as you engage in Instagram and Facebook marketing in Singapore you should consider working with a reputable social media marketing agency in Singapore. Apart from having hands on experience in Instagram and Facebook marketing, you will be positioning your business for continued business growth.
Webricots Singapore is a reputable digital marketing company that has demonstrated high level of professionalism in social media management and marketing. Let the experts handle the complex marketing stuff as you focus on other important business tasks. Visit www.webricots-sg.com for more details.
Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.
Bonnie Sainsbury
Looking for Facebook and Instagram marketing for your business? Talk to our team today and get things rolling!
2022 Digital Marketing Strategies – Singapore Businesses
A
re you aware of some of the digital marketing strategies for Singapore that you can adopt to boost business growth? Effective digital marketing is not just about having a company website or social media profiles, it’s about developing a systematic approach and formulating a strategy that leads to business growth. With the new forces that are changing the digital marketing landscape, emphasis is put more on personalization, creation of micro-content stories, visual and voice search alongside artificial intelligence.
According to the digital marketing trends in Singapore, many businesses are finding it difficult to keep up with the Industry standards and latest trends and opt to hire digital marketers in Singapore with the primary role of monitoring the Industry and coming up with effective marketing strategies for the business. With many businesses in Singapore embracing the power of digital marketing and its potential in spurring business growth, working with a dedicated team of digital marketers can have a huge impact on the business.
Here is a comprehensive overview of digital marketing strategies for Singapore businesses;
Social Media Marketing in Singapore
Social media has become such a powerful marketing tool. According to a report by Social Media Examiner’s, 90% of the marketers reported that social media has been an important tool for their business. 89% of the marketers also confirmed that social media initiatives have enabled them to generate enhanced business exposure and potential customers. Businesses in Singapore should consider engaging social media marketing agency in Singapore that understands social media marketing dynamics and how such can be applied for business growth.
Singapore is one country that has the highest level of smartphone penetration world over. Various research studies have reported that 7 out of 10 Singaporeans use their smartphones to socialize and also network with others on diverse social media platforms. Businesses in Singapore can benefit from these facts by engaging digital marketing services in Singapore that’s capable of putting in place robust social media marketing strategies to help with promoting their products and services.
Here is a list of benefits that can be realized through implementation of effective social media strategy;
- Improves search ranking and lead generation
- Nurtures and develops loyal customers
- Increases business exposure and traffic to company website.
- Increases sales of products or services
As much as many businesses in Singapore are adopting social media marketing; many fail to realize the benefits due to failure in engaging digital marketing agency in Singapore as they are well versed with the right social media initiatives that yield the desired results.
Search Engine Marketing in Singapore
The internet has hundreds of websites in your specific niche alone and the websites that get the highest number of traffic are those that ranks higher for specific keywords. How do you get your website to rank on top when potential customers search for keywords that are relevant to your business?
Engaging professional SEO agency in Singapore not only helps with increasing traffic to your website but also builds trust. If your website ranks higher consistently for specific target keywords then it creates an impression to potential customers that your company is reputable. The number of people that rely on search engines to look up for information continues to rise and in order to help them get the best experience possible, search engines are constantly improving their algorithms.
In Singapore, about 84% of the population use the internet actively and businesses are gradually embracing search engine marketing as a way of expanding their reach to more customers. Search engine marketing is one guaranteed way that businesses use to scale up business growth especially in competitive niches and by engaging professional SEO agency in Singapore, one can be assured of realizing returns on investment.
Search Engine marketing majorly focuses on the use of keywords, and the quality of the target keywords that are used is what helps in determining whether the marketing campaigns becomes a success. To realize success with Search Engine Marketing, businesses should get SEO in Singapore for effective implementation of effective digital marketing strategies that can yield the desired results.
Search engine marketing is a must for every company in Singapore that is serious about realizing business growth.
Pay-Per-Click Marketing (Google Adwords)
Pay-Per-Click is another digital marketing strategy that involves use of search engine advertising to bring traffic to the website. PPC is such a powerful digital marketing tool that require engagement of digital marketing agency in Singapore if it’s to be executed well.
There are a number of advantages that come with engaging in PPC marketing such as;
- Ability to reach target customers with the right ad
- High ROI as payment is only made when an interested person clicks on the ad.
- Availability of data that can be used to sharpen the marketing strategies for higher conversion rates.
- You don’t have to wait for the desired results.
PPC campaigns can exhaust your marketing budget quite fast so a level of expertise is required if effective campaigns are to be generated that leads to more sales conversions and not just clicks. By engaging SEO agency in Singapore you can be assured of not only getting traffic to your website but also gaining high quality prospects that in turn convert to customers.
Optimizing content for voice search
Talking is becoming a preferred way of engagement online. The increased use of voice search features such as Alexa, Google and Siri is creating such a paradigm shift in digital marketing. As you engage digital marketing services Singapore, it becomes easier for your products or services to be positioned in a way that allows for easy access through voice search.
Digital marketers understands what it takes to optimize your content for voice search and that makes it easy to get your business right before the target audience.
If you have never considered growing your business into a compelling brand then it’s high time you get started. Hire digital marketers in Singapore and draw from a wealth of expertise that can help with growing your business to greater heights.
Visit www.webricots-sg.com for diverse digital marketing packages that can help you grow your business and realize ROI.
The next evolution of content marketing is not more content; it’s better distribution.
Christopher Penn
Why every business in Singapore needs digital marketing services in 2022
Are you looking for ways to grow your business in Singapore? Do you need enhanced brand visibility and more exposure? Do you want to reach new markets and increase sales? If your answer to the questions is a yes, then you should hire digital marketers in Singapore. The internet has become the world’s largest marketplace and the only way that your business can be recognized is by engaging in digital marketing.
Singapore offers such a compelling market for companies looking for ways to diversify, build demand, and create sales for their businesses. As much as many companies understand the fact that a huge number of potential customers spend more time online, gaining insight on where to focus their marketing efforts and the strategies that can be used to convert the potential prospects to customers is a challenge for several companies.
Companies that hire digital marketers in Singapore tend to have an edge above the competition as digital marketers help with formulating plans and strategies that in turn yield the desired results. Here are some of the reasons why businesses in Singapore need digital marketing services
Keep up with the constantly changing search engine algorithms
The digital marketing landscape is constantly changing and search engine platforms are consistently working on improving their algorithms to match with the search habits of internet surfers. As a result, what may seem like a prevailing trend now may completely shift tomorrow. Since many businesses may not have the required time to keep up with the ever-changing digital marketing landscape, engaging a digital marketing agency in Singapore can help businesses to be well versed with the changes that are taking place within the search industry.
Access to latest tech and tools
A professional digital marketing agency in Singapore have in-depth knowledge of the tools that can be used to leverage research data so as to come up with an ideal action plan that suits specific company marketing needs. As much as the tools can be quite pricey for individual companies, most digital marketing agencies work together with a powerful team of tech experts that provide support. The holistic approach of such a comprehensive team of specialists creates an environment where new ideas geared towards realizing the client’s marketing goals become easy.
Engaging SEO agency in Singapore, therefore, takes the pressure off the business owners and leaves you with sufficient time that can be focused on other important tasks. Since they are digital marketing experts, they are well conversant with the latest trends and well capable of tailoring your marketing strategy in a way that expresses your competitive insight to the target audience.
Keeps your business ahead of the curve
When you engage social media marketing agency in Singapore, they help your business create a brand identity that clearly conveys what you are and what you actually stand for. Your brand identity then gets to resonate across all the aspects of your business. Since digital marketing results are measurable and that can be done through use of traceable key performance indicators, you will then be well aware of how your marketing campaigns are doing and the areas that need improvement.
Instead of spending lots of money in advertising that hardly yields the desired results, engaging social media marketing agency in Singapore will help with formulating proven marketing strategies that yield tremendous results.
Access to Growth Hack Solutions
As much as some companies might consider it simple, taking a small or medium business then pushing them to grow at a much faster pace can be quite a challenge. Engaging digital marketing agency in Singapore is important since they have cumulative knowledge that impacts business growth at a faster pace. They undertake careful research of the business trends and what appeals to your target audience, engage in experimentation and data collection so as to formulate the best marketing approach that yields the desired results.
Building a strong online presence is important for any company in Singapore that intends to gain that competitive edge. Since consumers are always googling various products and services and considering the best options to purchase, a strong online presence is more likely to make your brand more appealing to the users and that in turn leads to increased engagement with your brand and sales. Hiring a professional social media marketing agency in Singapore will help with ensuring that you have a compelling online presence.
The internet has greatly transformed how businesses operate and to a great extent how marketing is undertaken. Get SEO in Singapore so as to effectively engage in the various facets of digital marketing with success. Since the rules of digital marketing are always shifting, working with professional marketers helps with the successful navigation of the changing digital landscape.
Save time and cut costs
When you engage digital marketing services in Singapore, you also get to save time and cut on costs on a number of issues. Since the agency is already equipped with the right tools, you don’t have to spend time in training your staff on digital marketing or investing on the various marketing tools. Hiring an in-house team will require that you not only pay the team but also invest in online marketing tools. The tools might also be quite complex and difficult to understand and that in turn leads to a negative impact on your marketing strategy.
Are looking for ways to improve your website ranking and increase conversion rate? Do you want your brand to stand out online and direct more customers to your website? If your answer is yes then hire digital marketers in Singapore if you intend to achieve the desired results.
Whether you are already an established company or you are a startup that’s just getting started, there are tremendous benefits that you can gain from engaging a digital marketing agency in Singapore. Visit www.webriocots–sg.com for the various digital marketing services that your business can benefit from.
Let digital marketing experts handle your marketing needs as you concentrate on other important tasks.
You can’t expect to just write and have visitors come to you – that’s too passive.
Anita Campbell
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Run Digital Ads In Singapore in 2022
A
re you looking for the best spots to run your ads online in Singapore? Internet penetration is already at 3 billion which is almost half of the world’s population. So you really don’t have to reach to everyone but only those who are seeking for your services or products.
You can define your target audience with the help of social media marketing agency in Singapore based on target age, location, interests and other personalized features. According to a report by Hootsuite Global, a great deal of connection through the internet happens via social media. The use of social media as from 2017 has reached about 21% and mobile users has increased by 30% yearly.
The impact that internet connectivity has had in Singapore digital marketing landscape is quite huge. When social media activity in Singapore is compared to that of the world, that of Singapore is double the global average as about 70% of Singaporeans are active on social media. Advertising on social media has become the primary source of advertisement for many businesses and Singapore is not excluded.
The dilemma that many businesses face is the actual platform that they should utilize fast for running ads. Facebook and Instagram are some of the popular platforms that businesses use to create awareness, connect with their customers and also increase sales. Business owners have a range of popular social media platforms that they can work with, however, each platform is unique in strengths, characteristics and challenges.
Facebook Marketing :
Facebook is one of the most popular social media platforms in Singapore that can be used for running business ads. Displaying ads on the platform provides businesses with the opportunity to not only reach out but also engage with a wider audience on the platform. Since it’s a social platform, there are unique strategies that should be used when creating marketing campaigns and it’s important that a business gets to hire digital marketers in Singapore for professional services.
The table below shows the number of projected Facebook users in Singapore and as you can see, there is a steady increase in the number of users which means failing to run ads on the platform would mean missing on business opportunities.
The very most challenging part of marketing on Facebook entails creating a campaign. A lot of mistakes can be made in the process if creation of an ad is not undertaken by an expert SEO agency in Singapore. When Facebook marketing is correctly done, it has the potential of communicating your brands core personality and core message, attracts and also engages existing and new customers and converts the fans to customers.
Creating an ad on Facebook is never enough as you will need a dedicated social media marketing agency in Singapore that can focus on Facebook ad management so as to monitor how the ad is performing and if some tweaking should be done. The social media marketing agency that’s involved can perform activities such as, conceptualization of the ad campaign, conceptualization of ad visuals, ad optimization, audience research, interest targeting, and AB testing among other tasks.
If a business is to achieve, online brand awareness, traffic, and sales then there should be a team dedicated to the full management of the Facebook page. The benefit of engaging digital marketing services in Singapore lies in the fact that the agency will not only manage Facebook page and the ads but will focus on all aspects of digital marketing across different platforms.
Instagram Marketing
If you have ever posted anything on Instagram as a small brand then you definitely have a feeling of what it is like when there are likes, shares, comments or engagement with your post in any way. Even as a small brand, you can still benefit by running ads on Instagram as its one of the second most popular social media platforms in Singapore. Unlike Facebook, Instagram is a visual platform that’s quite suitable for creating brand awareness.
To make the most out of the platform with ads, you should consider engaging a professional SEO agency in Singapore who clearly understands the dynamics of the platform. Instagram platform is great for keeping up with trends and running ads on Instagram entails paying so as to run the sponsored ads on the platform.
Running ads on Instagram is suitable for businesses that intend to increase their brand exposure, drive targeted traffic to their website, generate leads and nurture potential leads through the buyer’s journey for sales. Working with digital marketing services in Singapore can help with ensuring that the right strategies are used when designing the ads so as to yield the desired results.
The way ads are designed for Facebook is quite different from that of Instagram. Success in ads performance begins with proper targeting of those to be reached with the ads. Targeting is done based on a number of factors such as age, gender, interests, location and behavior amongst others. Instagram provides users with the opportunity to show the human side of their brand to potential customers.
To effectively engage in Instagram marketing, you should hire digital marketers in Singapore that will not only dedicate time to the management of Instagram page but will also undertake various measures in place when designing ads that appeal to the target audience and ignite response to the call to action. Timeline monitoring and engagement require working with a dedicated team that understand the marketing objective of the company and how to set strategies in place that meet the objectives.
As much as there are various locations to run social media ads in Singapore, focusing on Facebook and Instagram has the potential of bringing in substantial results as long as you are working with a professional digital marketing agency in Singapore.
Webricots Singapore is a reputable digital marketing agency that has helped several businesses to grow their online brands and attain growth and sales. Get in touch for more insight on how the agency can be of help. Visit www.webricots-sg.com for more information.
There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc. Social is a language.
Andrew Grill
2022 Digital Marketing Advice For Businesses
T
he internet has made it possible for companies and small businesses with limited resources to invest in a very cost-effective channel that has the potential of delivering tremendous results. According to a report by Gardner, 40% of the respondents claimed of having saved considerable amounts of marketing budget through use of digital marketing strategies to promote their products and services.
If there is one thing that businesses in Singapore needs to keep up with if they are to attain that competitive edge then it’s the ever changing digital marketing environment. Engaging digital marketing agency in Singapore can help with keeping up with the changing digital environment and that in turn maximizes the effectiveness of your company’s digital marketing efforts.
Various research studies have reported that Singaporeans spend at least 4.42 hours online and about 60% of the population prefers researching online before making any purchase decision. Digital marketing is also considered to be more financially friendlier than the traditional forms of marketing.
As much as digital marketing is becoming an effective way of creating brand awareness and generating quality leads and sales, many businesses still lack insight on how to get a grip of the strategies for the realization of the desired results. Working with an expert SEO agency in Singapore can to a great extent help such companies.
Below are digital marketing advice that businesses in Singapore can take note of;
An Understanding of the Target Audience
According to a research report by yoursite.sg, it’s been reported that over 3.2 million Singaporeans use their smartphones to access the internet. It’s therefore clear that any digital marketing effort that a company in Singapore engages in will be visible to the locals in any of the platforms accessed. Having an understanding of the target audience and the platforms they spend most of the time on is therefore critical for effective digital marketing.
Once you understand the target audience, content and campaigns can be tailored to address the unique needs of the target customer. For example, content that’s designed to influence a young person in his twenties to make a buying decision is quite different from that targeting those in their fifties. If it’s a phone then there are key features that will appeal to both groups differently and that’s why engaging digital marketing services in Singapore can help with addressing such for improved conversion.
Working with a professional digital marketing agency in Singapore may help with putting more emphasis on the unique features that makes the ad to be highly targeted and appealing to the specific audience. Other key elements should be taken into consideration for a better understanding of the target audience such as preferred digital platform, color of the website design, type of graphics and some nitty gritty. The overall goal is to have in depth understanding of the target audience so as to deliver marketing content that piques their interest and makes them respond to the call to action.
Have a clear digital marketing objective
Having a clear marketing goal or objective and taking time to clearly communicate it to those involved with the process can be of great benefit to a company. When you have digital marketing goals in place, you can set clear expectations and engage the team towards realization of the objective. If you hire digital marketers in Singapore and you have clear objectives in place, it becomes easier for the expert team to tailor their digital marketing plan to suit the set the goals.
When clear goals are in place, the digital marketing team can have clear understanding of what can be achieved based on the available and what cannot be realized. They can then tweak their strategies with what’s made available to help attain the set objectives. Once the goals are clear, strategies can also be formulated that help with the realization of the set goals.
Map a Marketing Plan
For the digital strategies to be implemented in an effective way, there needs to be in place a marketing plan that the team involved can use. For example, if one of the strategies to use is content marketing; there should be a plan in place for auditing the content to ensure that it’s the right fit for the audience being targeted, an assessment of the content and site structure, optimizing the content for keywords. These tasks can be effectively executed with the engagement of a digital marketing agency in Singapore.
Another strategy might be search engine optimization and that may require that the SEO agency in Singapore that’s involved carry out a full website audit, take time to analyze keyword profiles and competitor links. For digital promotion strategy, the marketing plan may include tasks such as link building, social media marketing and management, guest blogging opportunities and some other insights.
The reason why you should consider engaging digital marketing services in Singapore is due to the fact that you need a dedicated expert team that can handle these complex tasks effectively. Digital marketing is quite diverse, and you will need a team that can refine the process well and ensure that every strategy that’s mapped in the plan is well executed.
There are a number of activities that needs to be undertaken to ensure that all the necessary tools are effectively used towards the realization of the set objectives. The beauty of digital marketing lies in the fact that you don’t have to put in place all the required resources for you to get started, with the advice and help of reputable digital agencies such as Webricots Singapore, you can be advised on the best way to get started.
You can then scale based on the results you’re getting and the objectives you have in place. Save yourself the time and learning curve required for successful digital marketing engage expert digital marketing agencies in Singapore and have them help you with your digital marketing goals.
This is the time to stay ahead of the pack and gain that competitive edge, the experts show you how it’s done. Visit www.webricots-sg.com for more information.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Philip Kotler
Why Advertising Digitally In Singapore Is Important in 2022
O
nline is where most of the people spend time and in order to reach them you have to be there to generate brand awareness, generate leads and also make sales.
According to various research reports, 64% report that they have been influenced to make a purchase based on a video they watched online, 52% of most online sales can be traced back to Facebook and Instagram and this is because the Internet has become like the second home where many spend their time.
Having a dedicated SEO agency in Singapore to help with advertising can go a long way in enhancing a brand’s online presence and generating sales.
An Overview of Digital Advertising
Digital advertising is all about showcasing products and services to digital platforms where people spend most of the time. It leverages on the popularity of social media platforms such as Facebook, Instagram, YouTube and Google search. Effective digital marketing requires the engagement of a professional digital marketing agency in Singapore that is well versed with how the platforms work and the latest strategies to use.
Before you opt for digital advertising, here are some of the statistics that you should be aware of.
According to reports by Google, about 3.5 billion searches are made by users every day.
92% of the users tend to engage with businesses that appear on the first SERP.
The volume of Google searches have been increasing yearly by about 10%
34% of the searches are mostly for products
34% of the searches that are made with “near me” keyword leads to the users visiting the actual store.
Going by the shared statistics, it’s clear that engaging in digital advertising can in a great way impact business growth especially if you hire digital marketers in Singapore with understanding of expert strategies to implement.
Why digital advertising is important for your business
Ability to reach the target audience with the right message
Digital advertising is normally targeted and helps with reaching the right audience with a message that they are already searching for. A lot of work goes into targeting and designing the ad campaigns so as to reach the target audience and that’s why businesses should engage SEO agency in Singapore. Google search has raised the bar when it comes to digital advertising and whoever has in depth understanding on how the algorithms work stand a better chance of reaching the target audience with the right message that results in a higher response rate.
Measurable Results
Effective digital advertising is not just about sharing ads on Facebook, Google, Instagram or other online platforms, it requires the use of internet based tools to carry out research, formulate the right strategy, execute, manage, track, analyze and improve on the ad campaigns. The task can be involving and that’s why working with an expert social media marketing agency in Singapore can be of great benefit.
What makes the targeted ads to be effective is that they can be personalized to maximize on the level of relevance for the target customer. The customer’s user experience gets integrated and that in turn guides them to the client’s website where the actual purchase takes place. Since the process is digital, every step of the potential customer’s journey can be tracked and improvements made that caters for their personalized needs. Such tasks can be complex and that’s why engaging digital marketing agency in Singapore is important.
This kind of digital advertising makes it possible for businesses to realize ROI that’s in no way possible with any other means of advertising.
It’s Diverse and Not One Thing
Advertising digitally is never a one size fits all kind of advertising. What works for the Singaporean market may not actually be ideal for other marketplaces. The aspect of diversity makes it easy for clients to settle for what’s ideal for your type of business. For example, if your target audience spends more time on YouTube then instead of focusing on advertising on other channels, you can focus more effort on YouTube.
Working with a professional social media marketing agency in Singapore will equip you with quality research on where your target audience spends most of the time, the keywords that they use for search and other relevant information on how to target them with your products or services. There are businesses that will find Facebook ads to be effective, others LinkedIn ads or Google AdWords.
Identifying the right strategy and the platforms to focus on will help with reducing advertising costs and is more likely to yield higher returns.
As much as advertising digitally is effective, how the whole process is designed is key as some people may just opt to ignore the ad if it keeps popping anyhow on their timelines. Before you start with advertising digitally, ensure that you work with digital marketing services in Singapore as they are more likely to deliver ad campaigns that the target audience find to be irresistible.
The more targeted the ads are, the higher your chances of realizing ROI and business growth. If engaging a professional SEO agency in Singapore will make that happen then it’s an investment that’s worth considering.
Digital advertising is quite affordable and regardless of the size of your business, you can easily scale up and down based on the conversion rate and the number of customers that you can effectively handle at any given time.
If you are working with a digital advertising company like www.webricots-sg.com then you can be assured of spending less time focusing on the ads and more on other business tasks that are equal importance. Based on the data that you are provided with by the digital advertising agency that you choose to work with, you can run the ads on different platforms for enhanced reach and conversion.
For all your digital advertising and marketing needs, engage expert digital marketing agency in Singapore. You can be guaranteed of realizing substantial ROI.
The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI.
Kim Walsh
