Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
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As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
re you looking for expert digital marketing services in Singapore that can effectively manage your marketing activities? If so then it’s important to understand that a digital marketing company is capable of handling all the aspects of inbound marketing such as web design, social media marketing, website optimization, search engine marketing, alongside outbound marketing. Managing all that can be overwhelming for a business owner and that’s why engaging digital marketing services in Singapore is important for any business seeking for growth.
Considering the nature of digital marketing where new marketing tools keep popping each day, it can be quite a challenge for business owners to stay up to date with the latest marketing trends, figure out how to best use the available tools, and also become a master in digital marketing. When you hire digital marketing agency in Singapore, you can leave the technical aspects of your marketing strategy for the experts to handle while you concentrate on the areas of the business that you not only enjoy but also do well.
Before you decide on engaging digital marketing agency in Singapore, there are a number of things that you should understand if you are to get the right fit. Begin by identifying your company’s marketing requirements, why should you be marketing online? Do you need a website designed? SEO services? Social media marketing and such like. If you are not able to clearly evaluate your marketing requirements then the SEO agency in Singapore that you engage should be able to help you carry out a detailed analysis of what needs to be done.
Reasons Why You Should Engage In Digital Marketing
There are a number of reasons why you should engage digital marketing services in Singapore such as;
- Ability to reach target audience
- Create communities through social media marketing
- Ability to adapt to change quickly
- Ability to track ROI
Some of the questions that you should ask so as to ensure that your digital marketing strategy is yielding the desired results include;
What are your Key Performance Indicators?
As you engage digital marketing agency in Singapore, you should also have in place the important metrics that can be tracked so as to evaluate how effective the process is. Here are some of the metrics that you can track for better insight;
Number of unique website visitors
As you engage digital marketing services in Singapore, you should expect an increase on the number of unique visitors to your website. A boost in website traffic could also translate to a boost in conversions. Apart from getting more likes and shares of your content, emphasis should be given to gaining more traffic that has the potential of becoming customers. If in case you are not sure of who the target market is then tracking unique visits can be a challenge.
Time spent on website
You should also be able to track the length of time that users spend on the website as that will help with revealing how valuable and engaging your website content is. When you engage SEO agency in Singapore, the experts will implement strategies that makes your website page to load fast and puts measures in place that influence the length of time that visitors spend on the website.
The source of traffic to your website is another key metric that should be analyzed if improvement is to be done. You should be aware of the sites that website visitors are coming from. Hiring social media marketing agency in Singapore will help you create a compelling online presence and each of the platforms can help with directing traffic to your website.
These are website visitors that leaves your website immediately they get in. When you notice a higher bounce rate, you can engage digital marketing agency in Singapore to help you identify the reason why visitors leave that fast and also fix any problem that’s identified. High bounce rate can be an indicator that content on the website is either not valuable enough or relevant to the visitors.
Digital marketing is never complete without engaging in social media marketing. If you have engaged social media marketing agency in Singapore for such services then you should have in place certain metrics to help measure how effective it is. You should consider having in place social interactions KPIs that can help with measuring the extent to which social media efforts is helping with generating conversions.
There are tools that can be used to track the visitor’s journey right from the social media platform that they visited the website from. Apart from seeing an increase in the number of likes and shares on social media, you will also be able to identify the number of buyers that you are getting from social media platforms.
Not sure whether you need digital marketing services in Singapore?
Consider the following statistics as per different research reports;
- 61% of all the web traffic begins from a search engine
- About 90% of all the internet searches happen on Google
- Google’s algorithm takes into consideration of over 200 ranking factors if each search is to serve the best results.
- Google has changed its algorithms over 600 times.
The next question to ask if you still have your doubts about engaging SEO agency in Singapore is do you have the best digital marketing strategies in place that can enable you maximize your returns based on the shared statistics?
If your answer is a no then you need to hire digital marketers in Singapore who are at the top of their game and embrace the best digital marketing practices that are capable of yielding the best value for your investment.
If you’re looking for a digital marketing agency that will analyze your business, discuss with you about your goals and formulate a clear digital marketing plan that’s capable of yielding the desired results then you should contact www.webricots-sg.com.
For sustained business success, you need a digital marketing agency in Singapore that will partner with you and not offer a one-size-fits-all solution. This will help you save time and money as you continue to see sustained business growth.
One of the best ways to sabotage your content is to not tie it to your goals.
Know why you’re creating content
he internet has made it possible for companies and small businesses with limited resources to invest in a very cost-effective channel that has the potential of delivering tremendous results. According to a report by Gardner, 40% of the respondents claimed of having saved considerable amounts of marketing budget through use of digital marketing strategies to promote their products and services.
If there is one thing that businesses in Singapore needs to keep up with if they are to attain that competitive edge then it’s the ever changing digital marketing environment. Engaging digital marketing agency in Singapore can help with keeping up with the changing digital environment and that in turn maximizes the effectiveness of your company’s digital marketing efforts.
Various research studies have reported that Singaporeans spend at least 4.42 hours online and about 60% of the population prefers researching online before making any purchase decision. Digital marketing is also considered to be more financially friendlier than the traditional forms of marketing.
As much as digital marketing is becoming an effective way of creating brand awareness and generating quality leads and sales, many businesses still lack insight on how to get a grip of the strategies for the realization of the desired results. Working with an expert SEO agency in Singapore can to a great extent help such companies.
Below are digital marketing advice that businesses in Singapore can take note of;
An Understanding of the Target Audience
According to a research report by yoursite.sg, it’s been reported that over 3.2 million Singaporeans use their smartphones to access the internet. It’s therefore clear that any digital marketing effort that a company in Singapore engages in will be visible to the locals in any of the platforms accessed. Having an understanding of the target audience and the platforms they spend most of the time on is therefore critical for effective digital marketing.
Once you understand the target audience, content and campaigns can be tailored to address the unique needs of the target customer. For example, content that’s designed to influence a young person in his twenties to make a buying decision is quite different from that targeting those in their fifties. If it’s a phone then there are key features that will appeal to both groups differently and that’s why engaging digital marketing services in Singapore can help with addressing such for improved conversion.
Working with a professional digital marketing agency in Singapore may help with putting more emphasis on the unique features that makes the ad to be highly targeted and appealing to the specific audience. Other key elements should be taken into consideration for a better understanding of the target audience such as preferred digital platform, color of the website design, type of graphics and some nitty gritty. The overall goal is to have in depth understanding of the target audience so as to deliver marketing content that piques their interest and makes them respond to the call to action.
Have a clear digital marketing objective
Having a clear marketing goal or objective and taking time to clearly communicate it to those involved with the process can be of great benefit to a company. When you have digital marketing goals in place, you can set clear expectations and engage the team towards realization of the objective. If you hire digital marketers in Singapore and you have clear objectives in place, it becomes easier for the expert team to tailor their digital marketing plan to suit the set the goals.
When clear goals are in place, the digital marketing team can have clear understanding of what can be achieved based on the available and what cannot be realized. They can then tweak their strategies with what’s made available to help attain the set objectives. Once the goals are clear, strategies can also be formulated that help with the realization of the set goals.
Map a Marketing Plan
For the digital strategies to be implemented in an effective way, there needs to be in place a marketing plan that the team involved can use. For example, if one of the strategies to use is content marketing; there should be a plan in place for auditing the content to ensure that it’s the right fit for the audience being targeted, an assessment of the content and site structure, optimizing the content for keywords. These tasks can be effectively executed with the engagement of a digital marketing agency in Singapore.
Another strategy might be search engine optimization and that may require that the SEO agency in Singapore that’s involved carry out a full website audit, take time to analyze keyword profiles and competitor links. For digital promotion strategy, the marketing plan may include tasks such as link building, social media marketing and management, guest blogging opportunities and some other insights.
The reason why you should consider engaging digital marketing services in Singapore is due to the fact that you need a dedicated expert team that can handle these complex tasks effectively. Digital marketing is quite diverse, and you will need a team that can refine the process well and ensure that every strategy that’s mapped in the plan is well executed.
There are a number of activities that needs to be undertaken to ensure that all the necessary tools are effectively used towards the realization of the set objectives. The beauty of digital marketing lies in the fact that you don’t have to put in place all the required resources for you to get started, with the advice and help of reputable digital agencies such as Webricots Singapore, you can be advised on the best way to get started.
You can then scale based on the results you’re getting and the objectives you have in place. Save yourself the time and learning curve required for successful digital marketing engage expert digital marketing agencies in Singapore and have them help you with your digital marketing goals.
This is the time to stay ahead of the pack and gain that competitive edge, the experts show you how it’s done. Visit www.webricots-sg.com for more information.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.